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TAG Heuer Watches

TAG Heuer’s watches are a must-have for any luxury watch collection and stand as an emblem of Swiss watchmaking brilliance. Their high-precision timing innovations are thanks to the attentive automatic and quartz movements, built to last for years to come. Exquisite craftsmanship and revolutionary technology unite in popular models such as the TAG Heuer Formula 1, TAG Heuer Aquaracer and TAG Heuer Carrera, favoured by the world’s elite racing drivers. These stunning watches have been designed using only the best materials including stainless steel, leather, gold and some with elegant diamonds. Keeping up with the evolution of sports since 1860, discover innovative TAG Heuer smartwatches and sports timepieces, created with efficiency and sophistication in mind. Find the perfect watch by shopping the world-famous TAG Heuer collection online at Beaverbrooks or visiting us at a UK store.

TAG Heuer FAQs

  • Why buy a TAG Heuer watch?

    TAG Heuer is celebrated across the UK and all over the world due to its supreme standards of performance, precision and reliability. TAG Heuer watches are made using only premium materials, designs and the absolute best craftsmanship.

    A TAG Heuer watch showcases unsurpassed precision and stylish Swiss watchmaking in remarkable timepieces that are built to last. You can carry a piece of TAG Heuer's legacy with you when you buy a watch from one of their iconic collections.

  • Are TAG Heuer watches waterproof?

    TAG Heuer watches are water resistant to a certain extent, with each model offering varying levels of resistance. Always check the water resistance of your watch before introducing it to water.

    The water-resistant features on your TAG Heuer watch are designed to keep it operating seamlessly in water.. Helium-release valves are available on 500 metre models and are designed to automatically activate when the difference between inner and outer water pressure reaches a critical level. The helium is released as it can damage a watch by popping the crystal.

    When getting into the water with your TAG Heuer timepiece, take the following precautions:

    • Doublecheck the water resistance of your TAG Heuer watch and ensure that it has been tested within the last year.
    • Make sure the crown of your TAG Heuer watch is fully pushed in or screwed down, depending on the model.
    • Only TAG Heuer watches with metal or rubber straps should be worn in water as leather straps can become deformed or discoloured.
    • After exposure to salt water, rinse your TAG Heuer timepiece in fresh water before drying it.

  • Do TAG Heuer watches tick?

    Only TAG Heuer watches operated by a quartz movement make a ticking noise. The watch's noise is made by the second hand moving from second to second around the dial. In TAG Heuer automatic watches and smartwatches, there will be no stutter or tick, as the seconds hand will move in a sweeping motion..

  • Are all TAG Heuer watches automatic?

    While the majority of TAG Heuer watches are automatic, you'll still find quartz, android and Wear OS movements available. A mechanical TAG Heuer watch will need to be wound daily in order to work if it has a self-winding movement. Avoid overwinding as you may damage the mechanism.

  • Are TAG Heuer watches a good investment?

    TAG Heuer is a highly regarded luxury Swiss watch brand and is considered a good investment for collectors and anyone interested in owning prestigious timepieces. Made to be passed onto future generations, TAG Heuer timepieces are international emblems of exceptional craftsmanship and performance. The brand's legacy and quality materials mean that its watches will be treasured by every generation of your family. Your TAG Heuer watch also comes with a 2-year warranty, so you're secured for some time after purchasing your timepiece.

  • Does TAG Heuer have a lifetime warranty?

    Your TAG Heuer watch is covered by the Limited International Warranty for 24 months after your date of purchase. This means TAG Heuer will repair any problems that result from manufacturing defects, free of charge. Having your watch regularly serviced and cleaned will keep it working perfectly. You can find out more about how to maintain your luxury watch with our watch care guide.